Running a usability test without viewing, analyzing it and sharing the results with the rest stakeholders has no value.
Usability testing is the best way to improve your website and app if it leads you to action.
We have worked very hard to make the analysis process as easy and quick as possible.
It goes like this:
Annotate, Categorize, Export, Share.
Adding annotations to the videos while viewing them allows you to keep a log of all the interesting points and then share them with the rest of your team. Interesting points might be a usability problem, a comment by the user, a bug or just a general observation.
In order to add an annotation, you can either click on the pencil icon or press the "a" shortcut key. Using shortcut keys to add and edit annotations, go back and forth to the video and increase or decrease video speed allows you to add annotations while viewing the video.
It takes some practice to get acquainted with all the keyboard shortcuts, but when you do it, you'll be much faster than just using the mouse. You can click on the keyboard icon or press the "?" key to see all the keyboard shortcuts that are available.
After you add an annotation, it appears on both the video timeline and under its relevant task.
How many annotations should I add?
There's no definitive answer on how many annotations you should add. It depends on how thorough and detailed you need to be. A usual rate is about one per minute, but again, it's more up to you and the data you need to remember.
After you have added the annotations, it is helpful to categorize these annotations. You can do that by hovering over each annotation under the tasks section. You will get a little menu with the four types of annotations. You just click on the one you need, and the annotation will be tagged.
After you have added and tagged the annotations, you may export them either to Excel format or Plain text format in order to embed in your reports.
You will get a table that will include all the session data (timings, ratings) along with your annotations. Each line will also have a link that will point to the exact point on the video!
Adding annotations to highlights videos
A great way to share your findings with the rest of your team is to create a highlights video with the most critical points. Just click on the film strip icon and the part of the video that is tagged with the annotation will be added to a highlight reel.
We have tried to make the analysis process as hassle-free as possible. We'll be glad to get your comments on how we could improve it further. Just send us your thoughts via the contact form.