We recently ran our first large-scale usability study for the Hotel industry.
We benchmarked the ten biggest international hotel chains by running a large-scale usability test involving more than 1,000 users.
Here follow the desktop results. We will also publish the results for mobile in the next months.
If you own or run a hotel or any other website that involves availability and booking, or you are just a fan of UX and customer experience, you will find the following data extremely useful and impressive. Enjoy!