At Userfeel, we're always inspired by the innovative ways our users incorporate usability testing into their work. Recently, we sat down with the team at Yoghurt Digital, a boutique digital marketing and creative agency, to talk about how they use Userfeel to enhance their UX research, streamline testing processes, and deliver measurable results for their clients.
Yoghurt Digital is a Sydney-based digital marketing and creative agency with a global team. For over a decade, they’ve helped clients in eCommerce, manufacturing, and travel navigate the digital landscape with data-led strategies. Their mission? Empower businesses to tackle digital challenges through smart, insightful use of data.
They aim to:
Yoghurt partners with some of Australia’s most recognisable brands, working closely with Marketing Managers to drive performance through UX research, CRO, SEO, and Paid Media.
Before using Userfeel, Yoghurt Digital relied heavily on live interviews—a method that, while rich in insight, was time-consuming, expensive, and difficult to schedule. They also experimented with UserTesting but found it increasingly cost-prohibitive for some of their clients.
“Userfeel gave us a more affordable, flexible way to keep delivering solid insights,” the team explained.
They turned to usability testing to uncover friction points, understand user behavior, and validate their recommendations with real user feedback.
Yoghurt Digital discovered Userfeel through a Google search for a “UserTesting alternative”——and they’ve been loyal users ever since.
Here’s why they chose Userfeel:
Setting up a test at Yoghurt Digital is a collaborative effort between their team and their clients. Together, they define the key questions, refine user screening criteria, and launch tests after a quality assurance check.
Common Test Types:
They also value Userfeel's flexibility in replacing low-quality participants and appreciate recent platform updates that help auto-replace incomplete sessions.
One of the most valuable aspects of usability testing for Yoghurt Digital is the ability to uncover unexpected user pain points.
“We often think we know where users will struggle—but we’re still surprised sometimes. For example, one user spent two minutes stuck on a phone number field because the error message wasn’t clear enough.”
They shared clips of these sessions with clients, who then passed them on to developers for quick fixes—demonstrating how Userfeel directly feeds into actionable improvements.
While UX testing is just one part of their research toolkit, Yoghurt Digital has seen it contribute to major performance lifts. Some recent wins include:
Would Yoghurt Digital recommend Userfeel? Absolutely.
“It’s a great, affordable option for agencies and brands. Just make sure someone with experience sets up the tests to avoid bias.”
Despite occasional slow user uptake, Yoghurt Digital praises the Userfeel team for being proactive and responsive—automating session replacements and ensuring their projects stay on track.
Yoghurt Digital plans to continue offering UX testing to new clients and deepen its integration into their core services.
Check them out at yoghurtdigital.com.au
Stay tuned for more customer stories from teams using Userfeel to elevate their UX!
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