Why Marketing Agencies Should Add Usability Testing to Their Services
Marketing campaigns can’t perform if the user experience fails. Usability testing can drive better results, happier clients, and retainers.
What Is Usability Testing for Marketing Agencies?
For marketing teams, it's less about "is the design pretty?" and more about "does the design convert?"
Think:
- Can users find the CTA on your client’s landing page?
- Do they understand the value prop in the first 5 seconds?
- Does the funnel flow make sense—or does it lose people halfway?
The Marketing Metrics It Impacts Most
Usability testing directly improves the KPIs that marketers live and die by:
Bounce rate – If users don’t “get it” instantly, they leave. Testing helps fix that first impression.
Time on page – Clearer navigation and content structure = more engagement.
Conversion rate – Every small UX improvement compounds. Testing finds the leaks.
Funnel drop-off – Watch where users give up—then redesign the fix.
Better UX = better results. That’s value you can show in your client reports.
How to Package Usability Testing as a Service
Adding usability testing to your agency offering doesn’t mean becoming a UX firm—it just means you deliver smarter results.
Here are a few easy ways to offer it:
- As a standalone service
Sell one-off audits with recorded sessions, pain-point summaries, and action plans.
- As an add-on for web projects
Include testing before and after launch to validate design decisions.
- As part of a monthly retainer
Bundle quarterly testing into ongoing CRO or marketing optimization services.
Usability testing builds trust and shows you’re not just guessing—you’re validating.
Tools That Make Agency UX Testing Scalable
Userfeel is a perfect fit for agencies that want to offer UX testing without hiring a research team.
Here’s how agencies use it:
- Run tests for client sites and prototypes in multiple languages
- Deliver high-value video insights in client reports
- Combine testing with redesign or campaign services
- Launch tests fast, with results in under 24 hours
You can filter testers by country, demographics, or niche—perfect for B2B or multilingual brands.
Want to offer UX testing to your clients? Start with a free usability test on Userfeel.
