Understand your clients motivations, experiences, and emotions by diving deeper into data-driven insights through usability testing with Userfeel.
Qualitative feedback is your clients opinions and recommendations based on the experience they had while interacting with your site, app, etc. This feedback is informative and descriptive since it is primarily based on observations.
The qualitative feedback you receive is descriptive insights which will help you identify the strengths and weaknesses of your website. The client extensively explains why and how they felt when completing a scenario or task. Businesses who use qualitative feedback have enhanced the decision making process by making decisions based on the client recorded metrics.
Understand the motivations behind customer decisions. Navigate the ‘why’ behind the clients decision to click through your site or tap through your app. It will reveal what customers think and feel about your features. This also helps identify pain points and uncover specific areas of improvement that most of the time is not apparent in numerical data such as frustrations or confusion. Discover the reason why customers leave types of reviews. Then use this information to improve your customer experience and address the root by tailoring customer interactions.
Whether you are trying to improve your product, evaluate your asset condition, or measure the user experience, running usability tests and using Userfeels feature surveys can bring you qualitative data to make those data driven results.
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