Session recording

Watch the Hertz Website User Test

Observe a real user navigating the Hertz rental process, identifying critical pricing confusion, loading delays, and UI design flaws.

Remote participant 13-minute recording Desktop website journey

Key insights from this session

Pricing Confusion [03:00]

The dual pricing display ('Pay Later' vs 'Save & Pay Now') was counter-intuitive and unclear to the tester.

Loading Delays [05:51]

Significant delays when adding 'Protection Options' caused visible frustration during the session.

Tax Transparency [06:49]

Tester discovered that taxes were hidden from the initial rental rate, only appearing late in the process.

UI Design Flaws [08:31]

The combined 'Country/Region - State/Province' dropdown was described as 'extremely odd' and poorly designed.

Aesthetic Feedback [09:48]

Site colors were praised as professional, though long forms felt 'too white' while scrolling.

SUS SCALE

70

The System Usability Scale (SUS) provides a quick, reliable tool for measuring usability. A score of 70 indicates good usability.

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SUS Answers

Acho que gostaria de usar este site com frequência.

3

Achei o site desnecessariamente complexo.

4

Achei o site fácil de usar.

5

Acho que precisaria do apoio de um técnico para poder utilizar este site.

2

Achei que as várias funções deste site estavam bem integradas.

5

Achei que havia muita inconsistência neste site.

4

Imagino que a maioria das pessoas aprenderia a usar este site muito rapidamente.

4

Achei o site muito estranho de usar.

2

Me senti muito confiante ao usar o site.

4

Eu precisava aprender muitas coisas antes de começar a usar este site.

1
Final Score 70

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