1. Homepage Reaction
Initial gut reaction to the homepage and value prop.
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Evaluate your entire shopping funnel through the eyes of your customer. This template is designed to uncover friction points from the moment a user lands on your homepage to the final “invalid cart” error at checkout.
A structured sequence of tasks designed to extract maximum insight from your users.
Initial gut reaction to the homepage and value prop.
Finding products via categories vs. internal search.
Detailed feedback on product imagery and missing information.
Analyzing key factors that influence the decision to buy.
Testing the funnel using dummy payment data to find UX “bugs.”
Overall rating and identifying conversion boosters.
Five-second scan and immediate attention mapping.
What users believe the brand offers.
Trust, authority, and credibility signals.
Value proposition recall and clarity.
Distractions and confusion points.
Likelihood to continue exploring.
Hero clarity and positioning.
Feature discovery and relevance.
Pricing comprehension and hesitations.
Signup flow friction analysis.
Trust and proof-point review.
Post-signup expectation setting.
Opening screen reaction.
Navigation and gesture testing.
Readability and screen layout review.
Critical task completion under mobile constraints.
Conversion and hesitation points.
Expectation vs. experience check.
Initial gut reaction to the homepage and value prop.
Finding products via categories vs. internal search.
Detailed feedback on product imagery and missing information.
Analyzing key factors that influence the decision to buy.
Testing the funnel using dummy payment data to find UX “bugs.”
Overall rating and identifying conversion boosters.
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