Session recording

Watch the Hertz Website User Test

Observe a real user navigating the Hertz rental process, identifying critical pricing confusion, loading delays, and UI design flaws.

Remote participant 13-minute recording Desktop website journey

Key insights from this session

Pricing Confusion [03:00]

The dual pricing display ('Pay Later' vs 'Save & Pay Now') was counter-intuitive and unclear to the tester.

Loading Delays [05:51]

Significant delays when adding 'Protection Options' caused visible frustration during the session.

Tax Transparency [06:49]

Tester discovered that taxes were hidden from the initial rental rate, only appearing late in the process.

UI Design Flaws [08:31]

The combined 'Country/Region - State/Province' dropdown was described as 'extremely odd' and poorly designed.

Aesthetic Feedback [09:48]

Site colors were praised as professional, though long forms felt 'too white' while scrolling.

SUS SCALE

70

The System Usability Scale (SUS) provides a quick, reliable tool for measuring usability. A score of 70 indicates good usability.

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SUS Answers

我想我會經常使用這個網站。

3

我發現該網站過於複雜。

4

我認為該網站很容易使用。

5

我認為我需要技術人員的支持才能使用這個網站。

2

我發現這個網站的各種功能整合得很好。

5

我認為這個網站有太多不一致的地方。

4

我想大多數人都會很快學會使用這個網站。

4

我發現該網站使用起來非常困難。

2

我對使用該網站感到非常有信心。

4

在開始使用這個網站之前,我需要學習很多東西。

1
Final Score 70

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