Session recording

Watch the Hertz Website User Test

Observe a real user navigating the Hertz rental process, identifying critical pricing confusion, loading delays, and UI design flaws.

Remote participant 13-minute recording Desktop website journey

Key insights from this session

Pricing Confusion [03:00]

The dual pricing display ('Pay Later' vs 'Save & Pay Now') was counter-intuitive and unclear to the tester.

Loading Delays [05:51]

Significant delays when adding 'Protection Options' caused visible frustration during the session.

Tax Transparency [06:49]

Tester discovered that taxes were hidden from the initial rental rate, only appearing late in the process.

UI Design Flaws [08:31]

The combined 'Country/Region - State/Province' dropdown was described as 'extremely odd' and poorly designed.

Aesthetic Feedback [09:48]

Site colors were praised as professional, though long forms felt 'too white' while scrolling.

SUS SCALE

70

The System Usability Scale (SUS) provides a quick, reliable tool for measuring usability. A score of 70 indicates good usability.

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SUS Answers

Creo que me gustaría utilizar este sitio web con frecuencia.

3

El sitio web me pareció innecesariamente complejo.

4

Pensé que el sitio web era fácil de usar.

5

Creo que necesitaría el apoyo de un técnico para poder utilizar este sitio web.

2

Descubrí que las diversas funciones de este sitio web estaban bien integradas.

5

Pensé que había demasiada inconsistencia en este sitio web.

4

Me imagino que la mayoría de la gente aprendería a utilizar este sitio web muy rápidamente.

4

El sitio web me pareció muy incómodo de usar.

2

Me sentí muy seguro al usar el sitio web.

4

Necesitaba aprender muchas cosas antes de poder comenzar con este sitio web.

1
Final Score 70

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