Session recording

Watch the Hertz Website User Test

Observe a real user navigating the Hertz rental process, identifying critical pricing confusion, loading delays, and UI design flaws.

Remote participant 13-minute recording Desktop website journey

Key insights from this session

Pricing Confusion [03:00]

The dual pricing display ('Pay Later' vs 'Save & Pay Now') was counter-intuitive and unclear to the tester.

Loading Delays [05:51]

Significant delays when adding 'Protection Options' caused visible frustration during the session.

Tax Transparency [06:49]

Tester discovered that taxes were hidden from the initial rental rate, only appearing late in the process.

UI Design Flaws [08:31]

The combined 'Country/Region - State/Province' dropdown was described as 'extremely odd' and poorly designed.

Aesthetic Feedback [09:48]

Site colors were praised as professional, though long forms felt 'too white' while scrolling.

SUS SCALE

70

The System Usability Scale (SUS) provides a quick, reliable tool for measuring usability. A score of 70 indicates good usability.

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SUS Answers

Saya rasa saya ingin sering menggunakan situs web ini.

3

Menurut saya, situs web ini terlalu rumit.

4

Saya pikir situs webnya mudah digunakan.

5

Saya rasa saya memerlukan dukungan tenaga teknis untuk dapat menggunakan situs web ini.

2

Saya menemukan berbagai fungsi di website ini terintegrasi dengan baik.

5

Saya pikir ada terlalu banyak inkonsistensi di situs ini.

4

Saya membayangkan kebanyakan orang akan belajar menggunakan situs web ini dengan sangat cepat.

4

Saya merasa situs web ini sangat canggung untuk digunakan.

2

Saya merasa sangat percaya diri menggunakan website ini.

4

Saya perlu mempelajari banyak hal sebelum dapat memulai situs web ini.

1
Final Score 70

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