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E-commerce Case Study · 10 mins read
LeMieux: connecting analytics to real-user intent
LeMieux had strong data on what users were doing, but lacked the user intent behind it. Userfeel helped translate drop-offs into explainable friction.
“Userfeel's pay-as-you-go pricing meant we could start immediately and buy sessions when we needed them.”
+9%
Mobile ARPU
+54%
Saddle pad engagement
+31%
New range conversion
+380%
Feature engagement
The challenge
LeMieux had robust analytics, page views, and drop-off data, but the team still lacked confidence in why users were struggling and what to prioritize next.
What changed
Targeted tasks exposed navigation blind spots and discoverability mismatches. The team restructured homepage and navigation choices around how users actually interpreted the experience.
Key takeaway
LeMieux shifted from internal shorthand to data-backed user intent, producing measurable lifts across complex product discovery journeys.